Our strategy: Manaaki Ora

Our strategy, Manaaki Ora, brings this vision to life by connecting every part of our organisation – from frontline ambulance care and community health services to education, prevention, and wellness initiatives across Aotearoa New Zealand. 

We’re guided by five strategic aims that shape our direction and decisions.

The work we do in communities focuses on prevention and wellness, supporting people to stay healthy through our mahi in: 

And in an emergency, we’re there for New Zealanders, responding to 111 calls for help and connecting them with the care they need. We’re an important part of the wider health system, connected by our purpose to make life-changing differences with our communities. 

We’re also stronger and more impactful when we work side by side – across our teams at Hato Hone St John and in partnership with others. To help achieve our vision, we’ll focus on two shared goals: 

Cardiac arrest survival

Making sure more whānau are reunited with loved ones is one of the most immediate and life-saving ways we can make a difference.  

Falls prevention and response

Together, we can reduce harm from falls, supporting people to stay safe, well, and active in the community and getting them the right care if they do fall. 

Strategy at a glance 

• Ambulance Service Strategy 

Manaaki Ora is already making a difference across Aotearoa New Zealand: 

We’re humbled to be recognised as one of NZs Most Trusted Charities in the 2025 Reader’s Digest Awards. 

Looking ahead to 2035 

Side by side with the people of Aotearoa New Zealand, we’re creating healthier futures where everyone has the opportunity to live well, for longer. 

Manaaki Ora is our strategic roadmap to help us get there – guiding our mahi over the next decade to remain connected, relevant, and making life-changing differences with our communities. 

More About Us 

Our vision, purpose, and values guide everything we do, from emergency services to community health programmes.