St John wins NZ's Most Trusted Charity and second Most Trusted Brand titles


St John is proud to be voted the winner of New Zealand’s Most Trusted Charity title and second in the top award category for Most Trusted Brand in the 20th annual Reader’s Digest Most Trusted Brands Awards for 2019.

St John Chief Executive, Peter Bradley, says the Trusted Brands survey is highly competitive and revered, and the organisation is proud of these honours.

“We are deeply humbled that the public has placed such trust and confidence in the essential emergency health services and community health initiatives we provide to all New Zealanders.

We’ve been voted one of New Zealand’s most trusted charities for the last eight years - and this is the sixth time we’ve won that title - but this is the first time we’ve been one of the top most trusted out of 504 brands surveyed. To have such acknowledgement is remarkable.”

With a workforce made up of both volunteers and paid staff, St John provides emergency ambulance services to care for 97% of New Zealand’s geographic locations. It also delivers a range of community health programmes like Caring Caller, Health Shuttles, Friends of the Emergency Department, ASB St John in Schools and an extensive youth programme, to help build community resilience and support people living independently for longer. The public’s generosity and donations allow St John to deliver these important community initiatives.

“Our ambulance officers treat and transport more than 480,000 patients a year while our 111 emergency call handlers take more than 530,000 calls a year. We are in a unique position of going into people’s homes and work places to help them when they need it the most, so for the public to place such value and recognition on the services we provide, is an incredible compliment,” says Mr Bradley.

The Most Trusted Brands is an annual independent survey conducted globally. In New Zealand, it is commissioned by Reader’s Digest and carried out by Catalyst Research who polled a representative sample of 1,600 New Zealanders, who rated brands on a trust scale of 1-10.




  • St John treated and/or transported 480,411 patients from 1 July 2017 – 30 June 2018
  • St John 111 emergency call handlers took 533,669 calls in the same period
  • St John trained more than 80,200 people in First Aid in the past year
  • St John is made up of a mix of full-time paid employees and volunteer staff
  • ASB has been the key partner of St John for ten years
  • Learn, Donate, Volunteer at



Beverley Tse

St John Communications Advisor

M 027 318 1553


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